S Scuff
We The Plumbers

Campaign Overview

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Violations Blocking Progress

12 open violations across 30 pages need resolution before the next push. Most are internal links issues. 300 issues were resolved in the last batch β€” more work needed.

Next Up
30 pages need work. Start here.
View all β†’
1
Essential Plumbing Maintenance and Seasonal Tips for Houston Homeowners
Violation
urgent
needs review

Slug contains 'houston' which is not an approved city. Content body references Conroe/Montgomery County correctly, but the slug and meta title say Houston.

Geographic General Repairs 5 open 3.3/5
2
Comprehensive Guide to Backflow Testing in the Houston Area
Violation
urgent
needs review

Slug contains 'houston-area' β€” Houston is not in the approved market. Slug change requires WordPress, not SCUFF-fixable.

Geographic Water Quality 2 open 3.9/5
3
Vacation-Proof Your Plumbing for Houston Summers
Violation
urgent

Title and slug reference 'Houston' which is outside the approved 5-city market. Cannot fix slug/title via content.html β€” flag for manual review.

Geographic General Residential 2 open 3.0/5
4
The Future of Eco-Friendly Hybrid Water Heaters
Weakness
urgent

Claims '50% reduction in water heating costs' β€” savings percentage that could be seen as an ROI claim. Present in original so retained but flagged.

Claims Water Heater 2 open 2.6/5
5
Winterization in Houston: Why It’s More Important Than You Think
Violation
urgent

Title and slug reference 'Houston' which is outside the approved 5-city market. Cannot fix slug/title via content.html β€” flag for manual review.

Geographic Emergency Plumbing 2 open 3.0/5
6
Preventing Frozen Pipes in Conroe
urgent
Emergency Plumbing 0 open 4.1/5
7
Water Softener Installation in {{neighborhood}}, {{city}} – Improve Your Home’s Water Quality
Weakness

No internal links on this service page. Should link to related water filtration or hard water pages.

Internal Links Water Quality 3 open 3.6/5
Where Issues Concentrate

Internal Links issues are systemic β€” 49 open across 52 pages.

Internal Links
49 open Β· 52 pages
Headings
17 open Β· 17 pages
Local Relevance
15 open Β· 14 pages
Content
11 open Β· 10 pages
Conversion
9 open Β· 11 pages
Structural
8 open Β· 8 pages
Geographic
7 open Β· 6 pages
Campaign Alignment
7 open Β· 7 pages

Violations present in: Structural, Geographic

Progress
scuff-batch-005
2026-04-12

Net improvement: 300 issues resolved, 7 new β€” 293 fewer issues overall.

Issues resolved
300
New issues found
7
Commit-ready
1 of 107
QA feedback loop
Not needed

Campaign Details

Site Health
Total Pages
107
Processed
71%
Avg Score
3.0 / 5
Open Violations
12
Open Weaknesses
86
Open Opportunities
48
Page Status
Optimized
76
Needs Attention
28
Manual Review
2
Pending
1
Score Distribution
Excellent (4.5–5.0) 8
Good (3.5–4.4) 71
Fair (2.5–3.4) 26
Poor (1.0–2.4) 1

106 of 107 pages scored

All Pages Needing Attention (30)
Full backlog with reasons β€” click any row to see details
Page Top Issue Severity Category Score Action
Essential Plumbing Maintenance and Seasonal Tips for Houston Homeowners Slug contains 'houston' which is not an approved city. Content body references Conroe/Montgomery County correctly, but the slug and meta title say Houston.
Violation
Geographic 3.3
Light Edit
Comprehensive Guide to Backflow Testing in the Houston Area Slug contains 'houston-area' β€” Houston is not in the approved market. Slug change requires WordPress, not SCUFF-fixable.
Violation
Geographic 3.9
Keep As-Is
Vacation-Proof Your Plumbing for Houston Summers Title and slug reference 'Houston' which is outside the approved 5-city market. Cannot fix slug/title via content.html β€” flag for manual review.
Violation
Geographic 3.0
Strategic Edit
The Future of Eco-Friendly Hybrid Water Heaters Claims '50% reduction in water heating costs' β€” savings percentage that could be seen as an ROI claim. Present in original so retained but flagged.
Weakness
Claims 2.6
Strategic Edit
Winterization in Houston: Why It’s More Important Than You Think Title and slug reference 'Houston' which is outside the approved 5-city market. Cannot fix slug/title via content.html β€” flag for manual review.
Violation
Geographic 3.0
Strategic Edit
Preventing Frozen Pipes in Conroe β€” β€” β€” 4.1
Strategic Edit
Water Softener Installation in {{neighborhood}}, {{city}} – Improve Your Home’s Water Quality No internal links on this service page. Should link to related water filtration or hard water pages.
Weakness
Internal Links 3.6
Keep As-Is
Essential Winter Plumbing Inspection Checklist for Homeowners β€” β€” β€” 3.9
Strategic Edit
Understanding Hard Water Problems in Conroe Homes AI-injected data-start/data-end attributes throughout content.html are junk and should be removed
Weakness
Structural 4.0
Keep As-Is
Understanding Conroe’s Water Quality and Plumbing Challenges AI-injected data-start/data-end attributes throughout content.html are junk
Weakness
Structural 4.8
Keep As-Is
Tank vs. Tankless Water Heaters: The Best Choice for Homes Page uses {{mpg_city}}, {{mpg_county}}, {{mpg_neighborhood}} template tags throughout β€” these are dynamic MPG shortcodes rendered server-side. Editing text around them risks breaking template rendering.
Critical
Structural Mpg Template 2.4
Keep As-Is
Support Your Local Plumber in Conroe Conroe mentioned ~12 times in body text, exceeding 2-3 max guideline. However all mentions are in original.html β€” pre-existing condition.
Weakness
Local Relevance 3.3
Keep As-Is
Why Annual Plumbing Inspections Can Save You Thousands Only 2 mentions of Conroe and 2 of Montgomery County across the entire page. Could benefit from 1 more natural local reference
Weakness
Local Relevance 3.7
Keep As-Is
Smart Water Shutoff Valve and Leak Detection Systems: Protecting Your Home and Savings Subheadings use bold-in-paragraph pattern instead of proper heading tags β€” blocked, structural change not safe
Weakness
Headings 3.7
Keep As-Is
Why Annual Plumbing Checkups Matter for Homeowners Business name used as 'We The Plumbers TX' instead of canonical 'We The Plumbers' in multiple places
Weakness
Nap 3.9
Keep As-Is
Maximizing Energy Efficiency with Heat Pump Water Heaters and Hybrid Technology in Texas Claims 'hundreds of dollars saved each year' β€” vague savings claim present in original, acceptable but noted.
Weakness
Claims 3.9
Light Edit
Essential Winter Water Heater Maintenance Tips β€” β€” β€” 3.9
Light Edit
Why DIY Plumbing Repairs Could Cost You More H3 CTA heading could be more search-intent aligned
Opportunity
Conversion 4.0
Keep As-Is
Essential Drain Cleaning Tips for the Holidays in Conroe, TX Could add 1 internal link to the drain cleaning service page for better conversion handoff.
Opportunity
Internal Links 4.0
Keep As-Is
Mastering Plumbing in Bathroom and Kitchen Remodels Subheadings use bold-in-paragraph pattern instead of proper heading tags β€” blocked, structural change not safe
Weakness
Headings 4.0
Keep As-Is